Privacy Policy

Last updated: 06 November 2026

Identity and Role of the Data Controller

infoeldra acts as the data controller for the purposes of this privacy policy. We are responsible for determining how and why your personal data is processed when you interact with our professional resource dedicated to studio production in motion. Our operations are based in the United Kingdom and we comply with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations.

Scope of the Notice and the People It Covers

This notice applies to all visitors to our website, including individuals who access our content on studio equipment setup, dynamic camera operation, lighting and sound waves, and workflows for television news and live shows. It covers personal data collected from users in the United Kingdom and elsewhere who engage with our commercial services.

Categories of Personal Data and Sources

We collect personal data directly from you through contact forms and indirectly through server logs. Categories include identification information such as name and email address supplied via forms, technical data including IP address and browser type, and usage data relating to how you navigate our pages on studio production topics. No data is obtained from third-party brokers.

Purpose-by-Purpose Explanation of Processing and Legal Basis

We process data to respond to enquiries submitted through the contact form on the basis of legitimate interests. We maintain website functionality and security under the legal basis of legitimate interests. Analytics to improve content about camera operation and lighting are processed with your consent where cookies are involved. Direct marketing, if opted into, relies on consent under PECR.

Whether Providing Data Is Required and Consequences

Providing contact details through our form is voluntary. If you choose not to supply information we may be unable to respond to your query about studio workflows. Technical data is collected automatically and failure to accept essential cookies may limit site functionality.

Cookies and Similar Technologies

We use cookies and similar technologies to ensure the site operates correctly and to gather anonymised usage statistics. A separate cookie policy explains the types of cookies deployed and your options for managing them. Please refer to that document for full details on consent mechanisms required by PECR.

Processors, Service-Provider Categories and Recipients

Personal data may be shared with service providers acting as processors such as hosting companies, email delivery platforms and analytics providers. These entities are contractually bound to process data only on our instructions. Disclosures may also occur when required by law to regulatory bodies or law enforcement agencies.

International Transfers and Safeguards

Some processors may be located outside the United Kingdom. In such cases we ensure appropriate safeguards are in place, including standard contractual clauses approved by the Information Commissioner’s Office, to protect your data to the standard required by UK GDPR.

Retention Periods or Criteria for Deciding Them

Contact form data is retained for no longer than two years after the last interaction unless a longer period is required to resolve a dispute. Server logs are kept for twelve months for security purposes. Data used for analytics is anonymised or deleted after twenty-four months.

Security and Data-Minimisation Practices

We apply reasonable technical and organisational measures including encryption in transit and access controls to protect personal data. We collect only the minimum data necessary for the stated purposes and conduct regular reviews of our processing activities to avoid excessive collection.

Data-Subject Rights and Exercising Them

You have the right to access, rectify, erase, restrict processing, port your data and object to certain processing. To exercise these rights please contact us using the details on our Contacts page or by writing to Fawley House, 2 Regatta Place, Marlow Road, Bourne End, Buckinghamshire SL8 5TD. We will respond within one month as required by law.

Right to Withdraw Consent and Object to Direct Marketing

Where processing relies on consent you may withdraw it at any time by contacting [email protected]. You can also object to direct marketing at any time and we will cease such processing without undue delay.

Right to Complain to the Competent Supervisory Authority

If you believe your data protection rights have been infringed you may lodge a complaint with the Information Commissioner’s Office, the UK supervisory authority, via their website or by post to their office in Wilmslow.

Children or Age Restrictions

Our website and services are directed at professionals and adults engaged in television and live show production. We do not knowingly collect personal data from children under the age of eighteen. If we become aware that such data has been collected we will delete it promptly.

Automated Decision-Making and Profiling

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects. Any analytics performed are limited to aggregate usage statistics and do not involve individual profiling.

Policy Changes and Effective Date

We may update this policy from time to time to reflect changes in law or our practices. The current version is always available on this page and the last updated date appears at the top. Continued use of the site after changes constitutes acceptance of the revised policy.